At Creative Office, we believe there are as many versions of a brand as there are people experiencing it. Each customer brings their own sensitivity, context, and meaning. Great branding should leave space for that. That belief shaped our work with andco shisha.

The project began with a simple object: a paper cup — the primary point of contact between product and customer. But the real ambition was broader: to create a brand identity bold enough to stand out, yet flexible enough to feel personal. A visual system that could adapt across packaging, merchandise, and digital touchpoints, while staying open to interpretation.

The result is a brand designed not just to be seen, but to be shared. A unifying presence around the communal ritual of shisha.